
PROJECT OVERVIEW
Turning OR Efficiency Data into a Clear Success Story
(Blog post | Healthtech vendor)
SNAPSHOT
This blog post was part of a content strategy for a company that provides mobile-first surgical scheduling and communication tools for hospitals.
GOAL
Show how the company’s platform helped a major health system clear a huge surgical case backlog after COVID shutdowns, proving its value to revenue-onscious hospital leaders.
MY ROLE
Researcher, writer, and messaging strategist
APPROACH
I built the story around the health system’s experience, keeping the focus on measurable results, including time saved, cases cleared, and revenue protected. The
product’s role came through naturally as the tool that made those results possible.
SUMMARY
Buyers—whether they’re hospital executives or office managers—don’t care about product features. They care about results that protect revenue and make their work easier.
This post showed exactly that. Instead of talking up the platform, I built the story around measurable outcomes a major health system achieved: 222 hours saved daily, 96% staff adoption, and surgical backlogs cleared in four months instead of a year. The product came through naturally as the tool that made those results possible.
For vendors who rely on word of mouth and sales conversations, this is how to make buyers pay attention: turn operational wins into clear business value they can see themselves achieving.
WRITING SAMPLE
How Cone Health Achieved Extreme Efficiencies Across Its Surgical Services Teams
222 hours per day saved across the system
The impacts the global pandemic has had on surgical services teams is not often discussed. Cancellations and delays in elective surgeries have created enormous backlogs of cases, resulting in patients having to wait months for their procedures. Surgical staff members are often being asked to work overtime to handle the load and frustrations mount on both sides.
In a recent webinar, perioperative executive directors from Cone Health, an award-winning, not-for-profit health system in North Carolina, shared their approach to creating extreme efficiencies that helped their organization work through their case backlog in 1/3 of the time they originally anticipated. Here are the highlights of their story:
Original Goal: Improve the Patient Surgical Journey – without Exposing PHI
Cone Health wanted to minimize the surgical services work disruptions that can delay [***SEE MORE***] procedures and lead to preventable errors in the patient surgical journey. The manual scheduling communications tools employed to keep operating room team members informed included pagers, fax, text, email — and a printed schedule that always concerned Cone Health co-executive director of perioperative services Sharon McCarter: “You never knew
whose hands that was going to fall into,” she says.
In addition to the risk to patient privacy their communications process posed, one missed
touchpoint could lead to errors and delays detrimental to their surgical journey. With so many touchpoints, that risk was always high.
To address these challenges, Cone Health implemented [scheduling solution] in its Surgical Services department in 2019. And then COVID hit. All OR procedures were paused from March to June 2020, and by then, the system was facing a 6,000-case backlog.
How Cone Health Quickly Retired its COVID Backlogs
Wayne McFatter, co-executive director of perioperative services at Cone Health, says the backlog count didn’t include the normal demand for procedures, which was making a fast comeback. His team estimated 8 to 12 months would be necessary to meet that demand and catch up on paused cases, a fiscally painful timeframe considering the average hospital relies on the OR for 60% of its revenue.
The timing of the [scheduling solution] implementation proved advantageous. The mobile-first solution delivers all OR scheduling communications via each team member’s smart phone. McCarter says this allowed them to minimize touchpoints and “eliminate the worst disruptions, because we had that secure information in the palms of our hands. Our external and our internal notifications became more transparent and, of course, accurate.”
Utilization Significantly Up
With [scheduling solution] in place, all members of Cone Health’s Surgical Services care teams got up-to-the-minute notifications of changes and cancellations. Surgeons could see their schedules at a glance, identify usable gaps, and work with schedulers to get procedures booked in open slots. The result was a significant boost to utilization and a reduction in that projected backlog timeframe from a year down to four months. “We were caught up by October 2020, the end of our fiscal year,” McFatter reports.
Time Required per Team Member down
Members of Surgical Services benefitted from average daily time saved per user of 34 minutes. Extended across the system, this totals 222 hours per day, adding more time for care teams to focus on patient-centric tasks and improving the patient journey.
A Path Toward Continuous Improvement
In addition to the extreme efficiencies enabled by [scheduling solution], McFatter values its analytical dashboard capabilities. These enable real-time reporting around metrics like first case on time starts, all cases starting on time, productivity for the day, utilization, turnover times to the second. This allows him and his care teams to know how they’re tracking against the day. For example, he says, “we can see our turnover time for the current day has been X minutes and determine if that needs to decrease in order to meet today’s goals. With Epic that’s not possible, since you have a one- to two-day lag in feedback.”
A Very “Popular” App
The popularity of the [scheduling solution] app is evident according to McFatter. His team’s end user survey pegs the user adoption rate at 96%, and requests to participate come in daily from physicians, vendors and staff. Cone Health is now extending use to other procedural areas,
including interventional cardiology and the catheterization lab.
Learn how health systems view the stubborn challenges to efficiencies in surgical services. Click here to read our blog covering independent research on the topic.